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- 22
Mar -
Author : webmaster Category : Case Studies
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The challenge:
Hunting club in the UK with a large number of registered members wants to keep them updated on several issues such as hunting periods, license exam dates and prices, festivals, shooting games, lessons and seminars, legal framework etc.
Client actions:
Hunting club’s member notification was performed so far via e-mail, regular mail or phone calls. This solution proved to be costly, time consuming and in many cases ineffective, as the recipient would receive a last minute or even an overdue notice.
The hunting club decided to assign to SMSCUBE the entire interaction process with their members, based on our secure support portal, our competitive pricing and our unsurpassed 24-7 service.
With prices as low as 80% off of the regular cost, comparing to regular mail, much faster notification than phone calls, as one needs at least 15 days and 2 employees, in order to call 6000 members while this delay is eliminated with SMSCUBE in a couple of hours and more direct approach with 95% of incoming messages being read within 3 minutes of delivery the decision for the hunting club was easy to make.
Our actions:
Based on our client’s needs and dynamic we have proposed a combination of two basic SMSCUBE services.
All alert and notification related jobs are performed through our Bulk SMS service. Scheduling in advance messages and sending them all at once covers the entire member database accurately, on time with a standardised low cost.
Examination subscriptions, participation in festivals, games and further interaction are accomplished via our 2 way SMS service. Once the members of the hunting club opt-in, they are able to respond and subscribe in the club’s activities, without any additional fees.
What we deliver:
The hunting club saves now half of its annual expenses for member notification and event organisation.
The time and effort required for these jobs is negligible and gives room for other activities.
The members are continuously updated on the club’s news which stimulates them resulting to a boost in the club’s fame.
The next day:
The hunting club managed to enhance its communication with its members and has decided to take it to the next level.
Incorporating the SMS coupon services for discounts in events and/or equipment is the club’s number one priority.
SMSCUBE is ready to face yet another challenge and organise a marketing campaign for the club in order to attract more hunt aficionados.
A customised campaign directed to targeted groups is soon to be organised by SMSCUBE on the hunting club’s behalf.
