The challenge:

Rock Bar/music scene in Greece organises music events and hosts numerous artists so wants to measure and increase its event attendance attract clients and get the advertisement in a fairly low cost.

Client actions:

Aside from the traditional mouth to ear advertisement the Rock bar employed radio spots, banners and fliers in order to promote its music scene and live events. Although targeted, it was a rather expensive campaign with no means of measuring the result and no way of establishing a frequent communication with the clients.
SMSCUBE took the lead in their campaign as the suggested plan, reflected the bar’s needs and the service package was superior to any other company’s.

Our actions:

SMSCUBE introduced a series of actions that provided a flow on the presentation and organisation of the bar’s live music events.
The bar was requested to create a database of the clientele during one single event as a starting point.
Afterwards, based on the initial database, the SMSCUBE team started sending 2-way bulk SMS messages for the upcoming event. Those who responded to the bar’s invitation received a coupon with a discount for this particular event. Once said coupons were redeemed, the bar received a confirmation of the attendees’ number and the clients received a small survey in order to evaluate the services provided.

What we deliver:

The Rock bar has managed to anticipate the attendance of each  music event and respond accordingly reducing expenses on setting it up via the confirmation received by SMSCUBE. The coupon system tempted more and more customers to use it, thus amplifying the events’ success and the bar’s income. Naturally, the surveys also helped them in enhancing their business to meet clients’ expectations. The benefit acquired, not only did it cover all cost of SMSCUBE services but also increased the overall income of the business.

The next day:

Excited with the result, the rock bar and SMSCUBE decided to offer to the customers the opportunity to invite a friend simply by providing his/her cell phone number, unlocking new discount coupons and gifts for both current client and new entries.

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