The challenge:

Young politician wants to integrate in his campaign the latest technologies and also aspires to increase his fame and the possibilities in getting elected on the upcoming elections. With a tight budget, limited personnel and a huge competition his task seems almost impossible.

The range and the variety of the groups targeted is enormous (practically everyone) and needs a particularly aggressive campaign.

Client actions:

Flyers are expensive, anti-ecological and outdated. E-mail notifications and phone calls are out of question, because it would take years to be effective. TV and radio marketing, however effective, is very very costly and frankly not necessary at this stage of his political career. The politician employed e-mail campaigns and used a lot the Internet, yet his results were not satisfactory so far.

Our actions:

What the politician actually needed was the SMSCUBE Bulk SMS Service. Massive volumes of SMS are directed to his future voters. They literally get to see his name all the time and get notifications for all his actions, speeches and plans. There has been performed a very thorough segmentation of his electoral body and his SMS campaign is dispatched massively to reach each and every one in his/her selected group. His Bulk SMS campaign, although massive, has a friendly and personalized tone to enhance the positive reception of the message.

What we deliver:

The politician has gained an excellent control over his campaign and has a record of all the outbound messages supported by the SMSCUBE platform. His popularity has increased significantly and his resources-now in abundance- have been redistributed to best serve the purposes of his campaign. SMSCUBE guarantees the confidentiality of the politician’s database and acts in respect of the recipients.

The next day:

Polls and questionnaires via SMS are the next step of this particular campaign. The politician is ready to take it to next level and organise opinion polls regarding his campaign, his strategies and the reception his proposals have. The 2-way SMS service of SMSCUBE is ideal for this purpose as the potential voters will have the chance to express their opinion or identify their preferences simply by opting in.

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