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- 4
Jan -
Author : webmaster Category : Mobile news
Tags : Betting industry, Gambling industry, Gambling industry & SMS mobile marketing
Gambling industry & SMS mobile marketing may seem completely unrelated. Well, they are not!!
It is not a big surprise to hear that the gambling SMS mobile marketing is going a bit more mobile-friendly these last years. This is natural, of course. The smartphone madness is peaking, with millions of users shopping or browsing. Betting is also a part of this trend. This is why, more and more betting businesses make the mobile phone field, mandatory.
Already, 89 per cent of gambling companies use Bulk SMS in order to welcome their new users. However, only 10 per cent employ massive SMS for time-sensitive promotions, for example to push in-play betting. Soon this is about to be changed as the advantages of SMS marketing outweigh all the other means of advertising.
Taking a closer look, a profitable and successful advertisement does not necessarily require a tv spot with a model or a football star. It most probably costs an outrageous amount of money, which is out of reach for a lot of businesses. The gambling industry mainly benefits from the immediacy of SMS mobile marketing campaigns, while Tv or radio spots often take a longer time to sink in and be lucrative. An SMS campaign, on the other hand, is executed within a day, which offers statistically bigger chances of success.
Tailor-made SMS according to betting history is the key when gambling is involved. Since gambling is a sector where behaviours are very common among the targeted groups, mass SMS is the right tool when used correctly. Online accounts are paired with contact numbers. This way, an SMS campaign is very likely to be successful because everyone gets what he wants. For example, sending out Bulk SMS about horse races to football gamblers may end up being annoying and even destroy the engagement of the customer to the business. Apart from that, online accounts provide a great demographic insight. For instance, younger people, although eager to gamble, they may not be able to afford it.
Bookmakers may also employ SMS marketing in order to promote their mobile betting platforms. They can either advertise, inform or give instructions to potential and existing users about new features. SMS coupons is a great trigger for the gamblers to bet more and the most powerful way for the bookies to increase their flow.
SMS campaigns are not only valuable for the bookmaker but also the punter. Bulk SMS may have a more content-oriented approach. This may involve texting punters about news that inflict changes on their betting choices. After all,a football player transfer may seem completely negligible for many, but not for a punter.
Either way, Gambling industry & SMS mobile marketing is a win-win reality for both commercial sectors.
Written by Vasiliki Tsavdari